Author Archives: Clark Keller

How To Keep New Customers From Ever Returning!

I love restaurants! I love great food!  Oh, I might as well admit it: I live to eat. I enjoy trying a new restaurant more than anything in the world. (well maybe not more than anything, but it’s right up there) And when I find a new place that has great food and superb value,…

Restaurant Promotion using Social Media

Andy’s Answers: 3 quick ways to use social media to promote your restaurant By Andy Sernovitz on September 3, 2009 | 32 Comments Recently I wrote a series of tips to create buzz for your restaurant using some great offline tools and tactics. Once you’ve found the topics that are consistently generating some fantastic word…

Restaurant Promotion

Any restaurant promotion when reduced to it’s most basic elements will fall into one of two categories. Finding new customers Getting existing customers to return Most restaurant marketing gurus correctly point out that the most cost-effective promotions are those designed to cause your current customers to become frequent guests. There is no debate that it…