Recent stories from around the web highlighting that the time for creating your mobile strategy is now! 3 strategies for brands to create SMS campaigns – Mobile Marketer – Columns Deepali Tamhane is director of product management for campaign applications at Responsys All signs in the market and among consumers say that mobile has finally…
Author Archives: CKeller
Measure Your Results, Then Retool…and Retool…and Retool Some More.
Many traditional marketing channels have a serious drawback: it’s difficult, or impossible, to actually measure their results. How can you know that it was worth the money you spent on a larger Yellow Pages ad or on an ad in a local marketing magazine?
Even Your Grandmother is on facebook—Are You?
If you’re still believing that facebook is all about friends, college students, and families keeping in touch, I hope you’ll read on. facebook is a social media that has become THE way that both individuals and businesses communicate and share information. And it pretty much happened while those of us who are over 30 were…