Author Archives: CKeller

Event Marketing: What Constitutes An Event?

event-1

When you think about “an event” for your restaurant, you probably think about something on the order of a “Grand Opening” or “Mardi Gras Week” or “Valentines Day Dinner”—something really, really big!  Of course you want to marketing the heck out of something that big but event marketing really just means marketing some aspect of…

QR Codes: Best New Marketing Technology!

QR Code

The first question you’ll probably ask is:  “What are QR codes?”  QR stands for Quick Response and they have actually been around since the mid 90’s but, before now, they were really a solution looking for a problem! The advent of smartphones has opened up a world of uses for these codes.

Word-Of-Mouth Advertising Will Happen—But You Can Control The Content

word-of-mouth

We’re used to thinking about word-of-mouth advertising as something that happens when two people meet on the street or talk in the workplace.  Today, there’s a third place that people meet and talk and that’s in cyberspace!   Social media sites, as well as the directory sites, provide an easy opportunity for people to relate their…