The first question you’ll probably ask is: “What are QR codes?” QR stands for Quick Response and they have actually been around since the mid 90’s but, before now, they were really a solution looking for a problem! The advent of smartphones has opened up a world of uses for these codes.
We’re used to thinking about word-of-mouth advertising as something that happens when two people meet on the street or talk in the workplace. Today, there’s a third place that people meet and talk and that’s in cyberspace! Social media sites, as well as the directory sites, provide an easy opportunity for people to relate their…
If you don’t have a mobile strategy component of your overall marketing program you are seriously missing the boat! In the past, it was your Yellow Pages ad that was the cornerstone of your marketing efforts—today, probably 70% of your customers have not opened a yellow book in the last six months. But more than…