If you don’t have a mobile strategy component of your overall marketing program you are seriously missing the boat! In the past, it was your Yellow Pages ad that was the cornerstone of your marketing efforts—today, probably 70% of your customers have not opened a yellow book in the last six months. But more than…
Traditionally, a large (and very expensive!) Yellow Pages listing—often in several directories—was the cornerstone of every restaurant’s marketing program. A huge portion of your marketing budget had to be spent there to maintain your visibility and compete in your community. NOT ANYMORE! Many of your current customers and prospects have never even opened a “Yellow…
Bounce back offers have been a staple of restaurant marketing for a long time. Used correctly, they’re an effective way to turn a new customer into a repeat customer; used poorly, they’re just another ho-hum coupon offer. What’s the difference? Who Should Get One? First of all, who do you give them to? The temptation…