Category Archives: Restaurant Promotion

Measure Your Results, Then Retool…and Retool…and Retool Some More.

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Many traditional marketing channels have a serious drawback: it’s difficult, or impossible, to actually measure their results.  How can you know that it was worth the money you spent on a larger Yellow Pages ad or on an ad in a local marketing magazine?  

Even Your Grandmother is on facebook—Are You?

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If you’re still believing that facebook is all about friends, college students,  and families keeping in touch, I hope you’ll read on.  facebook is a social media that has become THE way that both individuals and businesses communicate and share information.  And it pretty much happened while those of us who are over 30 were…

QR Codes: Best New Marketing Technology!

QR Code

The first question you’ll probably ask is:  “What are QR codes?”  QR stands for Quick Response and they have actually been around since the mid 90’s but, before now, they were really a solution looking for a problem! The advent of smartphones has opened up a world of uses for these codes.