We’re used to thinking about word-of-mouth advertising as something that happens when two people meet on the street or talk in the workplace. Today, there’s a third place that people meet and talk and that’s in cyberspace! Social media sites, as well as the directory sites, provide an easy opportunity for people to relate their…
With all the new technology-based marketing opportunities available to you, you might come to the conclusion that traditional channels like direct mail are no longer useful—dead and gone. Absolutely not! What is gone is the use of huge mailing campaigns that blanket a community or marketing areas with a mailing piece.
With all the popular social media sites and the myriad online listing opportunities, it’s easy to forget the original digital communication tool: EMAIL! Sometimes email marketing seems “so last century” but it remains the single most cost-effective method of marketing to your customers. But don’t stop reading here