With all the new technology-based marketing opportunities available to you, you might come to the conclusion that traditional channels like direct mail are no longer useful—dead and gone. Absolutely not! What is gone is the use of huge mailing campaigns that blanket a community or marketing areas with a mailing piece.
With all the popular social media sites and the myriad online listing opportunities, it’s easy to forget the original digital communication tool: EMAIL! Sometimes email marketing seems “so last century” but it remains the single most cost-effective method of marketing to your customers. But don’t stop reading here
Traditionally, a large (and very expensive!) Yellow Pages listing—often in several directories—was the cornerstone of every restaurant’s marketing program. A huge portion of your marketing budget had to be spent there to maintain your visibility and compete in your community. NOT ANYMORE! Many of your current customers and prospects have never even opened a “Yellow…