Many traditional marketing channels have a serious drawback: it’s difficult, or impossible, to actually measure their results. How can you know that it was worth the money you spent on a larger Yellow Pages ad or on an ad in a local marketing magazine?
If you’re still believing that facebook is all about friends, college students, and families keeping in touch, I hope you’ll read on. facebook is a social media that has become THE way that both individuals and businesses communicate and share information. And it pretty much happened while those of us who are over 30 were…
When you think about “an event” for your restaurant, you probably think about something on the order of a “Grand Opening” or “Mardi Gras Week” or “Valentines Day Dinner”—something really, really big! Of course you want to marketing the heck out of something that big but event marketing really just means marketing some aspect of…