The first question you’ll probably ask is: “What are QR codes?” QR stands for Quick Response and they have actually been around since the mid 90’s but, before now, they were really a solution looking for a problem! The advent of smartphones has opened up a world of uses for these codes.
We’re used to thinking about word-of-mouth advertising as something that happens when two people meet on the street or talk in the workplace. Today, there’s a third place that people meet and talk and that’s in cyberspace! Social media sites, as well as the directory sites, provide an easy opportunity for people to relate their…
With all the new technology-based marketing opportunities available to you, you might come to the conclusion that traditional channels like direct mail are no longer useful—dead and gone. Absolutely not! What is gone is the use of huge mailing campaigns that blanket a community or marketing areas with a mailing piece.