Restaurant Promotions

Marketing Made Easy!

Marketing your restaurant using today’s online, digital, and social platforms is effective, timely, economical, and, yes, sometimes overwhelming!  Browse through the following articles where you’ll find marketing tips, plain talk about the new technologies, and ideas your can use right now. Join in the conversation and let us know what you’re doing!

Smartphones Are The New Yellow Pages

Smartphones Are The New Yellow Pages

If you don’t have a mobile strategy component of your overall marketing program you are seriously missing the boat! In the past, it was your Yellow Pages ad that was the cornerstone of your marketing efforts—today, probably 70% of your customers have not opened a yellow book in the last six months. But more than…

The Yellow Pages are Dead!

The Yellow Pages are Dead!

Traditionally, a large (and very expensive!) Yellow Pages listing—often in several directories—was the cornerstone of every restaurant’s marketing program.  A huge portion of your marketing budget had to be spent there to maintain your visibility and compete in your community. NOT ANYMORE!  Many of your current customers and prospects have never even opened a “Yellow…

Your Website (probably) Sucks

Your Website (probably) Sucks

Today’s technology has made it possible for everyone to have a website.  And there is certainly no shortage of web designers willing to create you a masterpiece of a website for very little money.  But the main question is: Why do you have a website? If you answered anything other than “It helps me grow…

Make Search Engines Your Marketing Partner

Make Search Engines Your Marketing Partner

Good partners always have the same goal even if they use different tools or skills to accomplish that goal.  Search engines like Google, Bing, and Yahoo! are ideal marketing partners for you because you share a goal:  they want to deliver the best possible answers to their users questions and you want to be easily…

Everyone Is Now A Critic!

Everyone Is Now A Critic!

Restaurant owners and chefs used to anxiously await a visit from the local restaurant critic.  Staff would be alerted and everyone would pull together to make sure everything was perfect.  That person had the power to “make or break” a restaurant’s reputation.  And their review, good or bad, lasted until the next one occurred…maybe for…

The Tortoise & The Hare—How it Applies To You

The Tortoise & The Hare—How it Applies To You

Yes, of course you’ve heard the fable of the hare who raced in bursts of speed but lost in the end to the tortoise who kept a steady gait.

As you’ll see, there’s a clear parallel in this to marketing and promoting your restaurant. What kind of marketing does the hare represent?

Use Social Media and Stay In Your Customer’s Pocket!

Use Social Media and Stay In Your Customer’s Pocket!

If you’re under 30, Facebook, Twitter, LinkedIn, and YouTube (among others) play a major role in your communication with others…and if you’re over 30, well, it’s time to jump in and participate! According to a recent tech survey, 73% of consumers (across all age groups) indicate that they have used social media in the last…

Make Sure New Guests “Bounce” Back!

Make Sure New Guests “Bounce” Back!

Bounce back offers have been a staple of restaurant marketing for a long time.  Used correctly, they’re an effective way to turn a new customer into a repeat customer; used poorly, they’re just another ho-hum coupon offer.  What’s the difference? Who Should Get One? First of all, who do you give them to?  The temptation…

The Best (FREE) Marketing Tool For Your Restaurant!

The Best (FREE) Marketing Tool For Your Restaurant!

  Restaurant marketing is an ever-changing activity and the change has never been happening at a faster pace than it is today! Being in the Yellow Pages is no longer the most important listing for you to have—you need an online presence in order to get noticed.  While there are many options available, being found…

How To Keep New Customers From Ever Returning!

How To Keep New Customers From Ever Returning!

I love restaurants! I love great food!  Oh, I might as well admit it: I live to eat. I enjoy trying a new restaurant more than anything in the world. (well maybe not more than anything, but it’s right up there) And when I find a new place that has great food and superb value,…