Good partners always have the same goal even if they use different tools or skills to accomplish that goal. Search engines like Google, Bing, and Yahoo! are ideal marketing partners for you because you share a goal: they want to deliver the best possible answers to their users questions and you want to be easily found by prospects who will become regular customers.
In order for you to be a good partner with the search engines, you have to give them the best possible information so they can answer their users request for restaurant information with your restaurant! And the best news of all is that this process, this sharing of information, with the search engines is FREE. Remember all the time you used to have to spend with a Yellow Pages representative to get the best placement for your ad? And I’m sure you remember all the costly bills that followed! Well, it’s a new day.
The fastest growing segment of the technology sector is the use of smart phones. 300,000 are sold every day. And 65% of users report using their cell phones to locate restaurants to visit. From their home or office, more than 80% enter criteria into a search box to find restaurant choices, hours, or directions. So you can see how critical the search engines are to your success—how important it has become that your restaurant shows up near the top of the list for your location and your specialties.
The best part of this seismic shift in marketing tactics is that getting the right information, in the right places, in the right search engines is a pretty straightforward process—almost a formula—one that you can do yourself or that an online marketing professional can do for you more economically than a single month’s yellow book bill!
COMING SOON: Sign up for our newsletter and watch for our free video series on getting your best position with the search engines.