Enjoy a glass of wine and some cheese
Any restaurant promotion when reduced to it’s most basic elements will fall into one of two categories.
- Finding new customers
- Getting existing customers to return
Most restaurant marketing gurus correctly point out that the most cost-effective promotions are those designed to cause your current customers to become frequent guests. There is no debate that it is less costly to get additional sales from your current customers, than it is to find new people to give you a try!
I completely agree.
But let me ask you this. Weren’t all of your best, most loyal repeat customers once a first time customer?
The fact is you can’t have a healthy, growing business without both adding new customers and keeping you current customers coming back often. That’s the focus of this blog. Thanks for visiting and please return often and share your experiences.
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http://bit.ly/2vIfF via @addthisThis is the first post to my new blog